|
|
Australian Marketing Services
R. Medding & Associates can facilitate Australian market penetration in
two ways:
- Carry out market research for the product's potential
in Australia;
- Recommend
distribution channels
- Carry out specific assignments to government and
major corporates.
1. Market Research
R. Medding & Associates undertake market research to assist the
Manufacturer in developing an appropriate marketing strategy when introducing
new product to the Australian market. To achieve this we provide information
and analysis of:
- Market size, historical trends and forecasts.
- Comparable products already on the market.
- Price analysis.
- Major distributors, value added resellers, retailers
and agents.
- Common purchase practices.
- Sales exposure in the market.
- Impediments to entry to the Australian market.
2. Australian Distribution Channels
Having determined the market potential and the issues affecting market
penetration R. Medding & Associates can use the information to:
- Prepare a list of potential distributors, value added
resellers, retailers, agents customers, users and/or technology
partners.
- Provide a short list of firms including an assessment
of their interest and capability.
- Provide a profile of the potential partner including
management contact details, company profile, marketing strategies, sales
methods and product range.
Where a
client wishes to carry out a personal assessment of the companies profiled we
can facilitate meetings with the prospective partners. After the meetings we
provide ongoing liaison with the prospective partners until formal
arrangements are established.
Reuben
Medding, Principal of R. Medding & Associates has written a number of
Bulletins relating to Australian Market issues. If you wish to join our
mailing list to receive copies of these Bulletins please contact us.
Click on
the links below to download copies of previous Bulletins.
Australian Market Bulletin November 2011
|
