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Australian Marketing Services
R. Medding & Associates can facilitate Australian market penetration in two ways:
- Carry out market research for the product's potential in Australia; and
- Develop distribution channels and provide representation to government and major corporates.
1. Market Research
R. Medding & Associates undertake market research to assist the Manufacturer in developing an appropriate marketing strategy when introducing new product to the Australian market. To achieve this we provide information and analysis of:
- Market size, historical trends and forecasts.
- Comparable products already on the market.
- Price analysis.
- Major distributors, value added resellers, retailers and agents.
- Common purchase practices.
- Sales exposure in the market.
- Impediments to entry to the Australian market.
2. Australian Distribution Channels
Having determined the market potential and the issues affecting market penetration R. Medding & Associates can use the information to:
- Prepare a list of potential distributors, value added resellers, retailers, agents customers, users and/or technology partners.
- Provide a short list of firms including an assessment of their interest and capability.
- Provide a profile of the potential partner including management contact details, company profile, marketing strategies, sales methods and product range.
Where a client wishes to carry out a personal assessment of the companies profiled we can facilitate meetings with the prospective partners. After the meetings we provide ongoing liaison with the prospective partners until formal arrangements are established.
Reuben Medding, Principal of R. Medding & Associates has written a number of Bulletins relating to Australian Market issues. If you wish to join our mailing list to receive copies of these Bulletins please contact us.
Click on the links below to download copies of previous Bulletins.
Australian Market Bulletin #1, July 2002
Telephone: +61 3 9530 3313 Facsimile: +61 3 9530 3314
Email: rmedding@meddingassoc.com.au